Page 46 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)
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JUST TRY STOPPING

   “You are going to have national advertising whether you want
   it or not!”

                                            —Bruce Barton (year unknown)

   The United States Steel Corporation had
              decided to stop its national advertising. Barton
went to Pittsburgh to confront the managers. He
told them they could cancel their advertising if they
wanted, but that a different kind of advertising would
continue.
   “It is the advertising given you by politicians with axes
   to grind—by newspapers that hope to build circula-
   tion by distorting your acts—by all other operators in the
   field of public opinion, some unfriendly and some merely
   misinformed.”
   Then Barton hit them with a thunderbolt:
   “Can you afford to take the risk of having all your adver-
   tising emanate from sources beyond your control?”
   U.S. Steel renewed its advertising campaigns.

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