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18 The Seven Lost Secrets of Success

else comes along. And so it goes—since the process
continues, few ever stop to ask if the efforts are actually
working.

It’s time for a change.
This book will help you promote yourself (or your
business) in surprising and effective ways—ways already
tested decades ago by a man who used the methods to
promote legendary businessmen like Henry Ford and
Andrew Carnegie, and even U.S. presidents like Calvin
Coolidge and Dwight Eisenhower.
Now it’s your turn.
The secrets presented in this book will help you
achieve lasting prosperity and success. You’ll still have
to design ads that get attention and write letters that
get results, but you’ll have the edge over everyone
else. You’ll have the forgotten secrets of an advertising
legend—a man who was prosperous and successful in
all areas of life—on your side.

“Advertising is the very essence of democracy. An elec-
tion goes on every minute of the business day across the
counters of hundreds of thousands of stores and shops where
the customers state their preferences and determine which
manufacturer and which product shall be the leader today,
and which shall lead tomorrow.”

—Bruce Barton, 1955