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10 The Seven Lost Secrets of Success
the “messiah of business” had hoped for several decades
ago.
“Many wealthy men have purchased newspapers with the
idea of advancing their personal fortunes, or bringing about
some political action in which they have a private interest.
Such newspapers almost invariably fail. . . . The public has a
sixth sense for detecting insincerity; they know instinctively
when words ring true.”
—Bruce Barton, The Man Nobody Knows, 1925
