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6 The Seven Lost Secrets of Success

Andrew Carnegie and Henry Ford. He was the first to
help these giants use advertising to promote their goods.

And as a philanthropist Barton used his skills to help
many well-known organizations, such as the American
Heart Association, the United Negro College Fund,
and the Salvation Army (he coined its slogan “A man is
down but he’s never out”).

Barton’s views, revealed in his books, articles, and
speeches, shaped our culture. He was a visionary who
predicted television before it was invented. He was a rev-
olutionary who supported Jews and blacks and women.
He was an optimist who dreamed of prosperity dur-
ing the Great Depression. He was a national leader who
helped middle-class America adjust to a more modern
era. He was the original motivational speaker who created
inspirational talks that are often referred to even today.

Due to the Depression, World War II, and personal
tragedies, Barton’s popularity weakened. Today few
recall him or his startling message.

BUSINESS CAN SAVE THE WORLD

Barton believed business would save the world. He was
a deeply religious man who characterized himself spir-
itually as a Quaker. But he never felt that heaven would
“come all at once.” Barton believed that business would
help create a heaven on earth.

In 1924 he said that “the millennium, if it is ever com-
ing, is coming through the larger increase and service of
business.”

On a visit to the White House, Barton told President
Calvin Coolidge, “Business is the hope of the world.