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How I Discovered the Lost Secrets 5

When Bobbs-Merrill published the book in 1925, they
felt it might sell 500 to 1,000 copies. To everyone’s sur-
prise (including the author’s), the book shot to fourth
place on the best seller list in 1925 and was in first place
by 1926. It’s still in print today.

Written by a minister’s son who was also a promi-
nent businessman, The Man Nobody Knows made Barton,
at least in the Roaring Twenties, “the man everybody
knew.”

Barton had contact with every U.S. president and
every Republican presidential candidate of the midtwen-
tieth century. He was an enemy of Franklin D. Roosevelt
(and FDR openly said so). Barton was also one of the
first men in American history to use the media to pro-
mote a presidential candidate (Calvin Coolidge). At one
point, Barton, a congressman in the 1930s, was named as
a potential presidential candidate.

THE SECOND B IN BBDO

As a businessman, Barton helped develop the adver-
tising profession. He was the second “B” in BBDO (the
famous Batten, Barton, Durstine, & Osborn agency).

Though Barton was more interested in being a jour-
nalist and only wanted to work in advertising part-
time, he helped make BBDO the largest ad agency in the
world in the 1940s. He created some of the greatest ads
in American history, including several to end war (they
were never used).

Because of his fame as a writer and businessman,
Barton also knew pioneering business leaders, including