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4 The Seven Lost Secrets of Success

THE MESSIAH OF BUSINESS

Bruce Barton lived from 1886 to 1967—from the post–
Civil War period right up to the Vietnam War. Though
he had a ringside seat for most of the twentieth century’s
greatest events, few remember him today. He has some-
how fallen through the cracks of history.

When I tried to learn more about Barton, I hit road-
blocks. His own advertising firm kept quiet when I
asked for information. I couldn’t find his relatives,
anyone who knew him, or anyone who wanted to tell
me anything about him. I began to suspect a cover-up
of some sort. For a man who ate with U.S. presidents,
made history, and led our country on a quest for pros-
perity, it seemed odd that he was now forgotten.

I decided to do some investigating.
I couldn’t believe what I found.

THE MAN EVERYONE KNOWS

Bruce Barton was so famous in his time that in 1938 an
envious fellow wrote, “Almost every day there is a story
about a man named Barton. Barton says, Barton suggests,
Barton shakes hands, Barton laughs, Barton sneezes.
It’s Barton, Barton, Barton everywhere.”

Barton wrote many books, including a novel, several
volumes of inspiring essays, and the 1925 best seller
The Man Nobody Knows. That book made Barton’s name
a household word. In it he declared that Jesus was
the founder of modern business. The book set an entire
nation on a path of service.