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How I Discovered the Lost Secrets  7

Give it a free hand under proper supervision and it will
bring in the millennium.”

   Despite his colorful life, there has never been a study
of his groundbreaking ideas.

   Until now.

            SECRETS TO SUCCESS REVEALED

I believe, like Barton, that responsible actions in business
can help us create a world where everyone has a chance
for peace, happiness, growth, and prosperity.

   This book won’t examine Barton’s life. Instead, my
focus is on Barton’s success strategies and on how you
can use them today. My belief is that Barton’s success
at promotion and marketing—his success in all areas of
life—was due to these timeless strategies.

   Although Barton himself never put his secrets into book
form—and his eyes would probably pop open in sur-
prise while reading this book—I’ll stand by what I write.
I’ve studied Barton’s life, letters, writings, and ads. I’ve
discovered a set of seven secrets that I feel he used, con-
sciously or not, to create his most successful campaigns.

   Though one or two of these secrets may be similar to
practices used today, you can quickly see that Barton
went straight to the heart with his strategies. And he went
for a more global impact.

   He didn’t write an ad to sell a product; he wrote
literary vignettes packed with emotion that reveal how
a business transforms life as we know it.

   More than that, Barton’s ideas provide a fresh and lively
approach to promotion, publicity, and prosperity, one that
goes far beyond any methods that are prevalent today.
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