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24 The Seven Lost Secrets of Success

HOW YOU CAN LIVE FOREVER

I sometimes help people write books. But books aren’t my
only product. I am in the business of giving immortality.

Let me explain.
A book is a way for you to live forever. When you
write a book, you put yourself in that book. And you also
create something that will live beyond you. Just look at
the man we are talking about: Bruce Barton. He died in
1967. But his writings have touched me (and now you)
from beyond the grave.
Barton used this tactic to help him write his most
famous book.
The Man Nobody Knows made Jesus vibrant for mil-
lions of people. Most people thought (and still think)
of Jesus as a mild type of savior. But Barton said Jesus
was physically strong from being a carpenter, healthy
from walking in the open air every day, popular because
He was invited to parties and attracted little kids, and
a wise leader because He took 12 unknown men (fish-
ermen!) and made them salespeople for His organi-
zation—one that has spanned the globe and touched
millions for thousands of years.
In 1920, Barton wrote of Jesus: “He was at a wedding
party. The wine had given out. So He performed His first
miracle. Just to save a hostess from embarrassment—
and He thought it worth a miracle. Just to save a group
of simple folk from having their hour of joy cut short—it
was for such a cause, He thought, that His divine power
had been entrusted to Him.”
Nobody ever told me that before! I now see Jesus
with new eyes because of Barton’s explanation. Barton
revealed the man I never knew.