Page 57 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

26 The Seven Lost Secrets of Success

“The President should never be tired or worried. He
should be fresh, clear-minded, full of power and decision.
Thus, when his two or three big opportunities arise, he will
be prepared to speak the word or perform the act that
will fire the imagination of the country.”

Barton went on to say that our presidents have never
been very relaxed. He presented a new president—one
nobody had ever imagined before—a president who
was human.

Although Barton was not elected president, his unique
campaign strategy made him more real—and more
memorable and endearing—to thousands of people who
never knew him.

WHAT PEOPLE REALLY WANT

The way to perform this first strategy of “revealing the
business nobody knows” is to think of what people
really want.

Cosmetic companies don’t sell lipstick; they sell
romance (and sex). They know women want to love and
be loved. Lipstick is a device to attain the desired end.
To “reveal the business nobody knows,” a cosmetics
firm would focus on the romance and sex derived from
using its product.

People want: security, sex, power, immortality, wealth,
happiness, safety, health, recognition, and love.

How do you (or your business) deliver any of those
essential needs?

I mentioned a hamburger stand earlier. Instead of
focusing solely on hamburgers, what if the owners
started selling “health”? They could bill the business