Page 56 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Secret #1: Reveal the Business Nobody Knows 25

THE ADVERTISING NOBODY KNOWS

Barton also used this strategy on his own profession.
When people complained that advertising was mis-

leading or corrupt, he responded by “revealing the busi-
ness nobody knows.”

The late John Caples, author and friend of Barton,
once wrote in his diary that Barton “took the profession
of advertising and told what wonders it is accomplish-
ing in improving living standards—how it is forwarding
the progress of the human race—how it is really a noble
profession.”

Barton himself said, “If advertising is sometimes long-
winded, so is the United States Senate. If advertising has
flaws, so has marriage.”

Elsewhere Barton said, “As a profession advertising is
young; as a force it is as old as the world. The first words
uttered, ‘Let there be light,’ constitute its character. All
nature is vibrant with its impulse.”

What Barton did was reframe the way people viewed
his profession. And it worked. His agency became one
of the largest in the world.

THE PRESIDENT NOBODY KNOWS

When Barton was named as a possible candidate for the
U.S. presidency in 1932, he wrote an article for Cosmopolitan
magazine that “revealed the President nobody knows.”

Most of us consider the president’s job to be high-risk,
high-stress, high-profile—a controversial and demand-
ing position. Not Barton. He said two of his first official
acts would be to buy a horse and join two golf clubs.