Page 79 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

48 The Seven Lost Secrets of Success

When I was selling a software product, a customer
called and said, “Joe, I was skeptical when I saw your
letter about the program. But I took a chance. Boy, was I
surprised! I turned on my computer, the program began
to talk to me, and when I was all done I had written a
letter that brought me over one thousand dollars! I have
the check in my hands right now.”

That’s a persuasive story. It’s a story that also sells
other people on buying the program.

When I tell people that I write books, they nod
politely while thinking of what they need at the store.
But when I tell a story about helping a young speaker
create a book and now the speaker is traveling world-
wide and getting rich, people listen.

HE DIED A MILLIONAIRE

When I was working up an ad to sell the first edition of
this book, I decided to use a “story selling” technique.

I could have written some clever ad saying this book
would make you rich and famous and help you make
money while you sleep.

I could have done that. But I didn’t.
I decided to tell you a story . . . about a man who was
once so famous his name was a household word . . . about
a man who wrote a best-selling book that inspired a nation
to deliver service . . . about a man who helped create one
of the largest advertising firms in the world . . . about a
man who ate with presidents and kings and served in
Congress . . . about a man who lost a wife, a daughter, a
son . . . and died an unknown millionaire in 1967.