Page 191 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

marking sites and social networking sites to name
just a few of the major categories. Now if we focus
simply on the social networking category, there are
two main sub-categories of social networks—per-
sonal and professionally-oriented. That's not to
say they can't overlap but their primary missions
are distinct. Using that definition, Facebook would
fit under personal and LinkedIn under business.
Facebook is a different kind of tool, but just as
valuable in a different way. For instance:

• Facebook shows the "whole" person—the
personal side and some of the professional
side, too.

• Through the use of enabling the loading of
multiple pictures, Facebook facilitates addi-
tional interaction with your network.

• Facebook currently allows you to add addi-
tional content to your page.

Essentially, Facebook focuses on meeting and
staying in touch with friends and sharing photos,
videos and personal information. It seems suited
for furthering relationships and for getting to know
the "complete you." This is definitely something
that can be fun but can potentially conflict with your
professional ambitions if not used properly. Just

Chapter 39: Separate Professional from Personal 175