Page 196 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

So, what is the big takeaway here? Take a lesson
from what happened during this historical presi-
dential election. The "traditional campaign" has
been completely altered and the smart candidates
are the ones that have adapted to this. They are le-
veraging all of these new "Web 2.0" communica-
tion tools to get their message out to the masses
without really having to spend much money. The
ability to leverage traditional media to get the can-
didates message out is highly dependent on the
issue du jour. During the 2008 Presidential
election, the economic crisis dominated the head-
lines. Since the national nightly news on TV is only
30 minutes, this crisis severely limited the amount
of coverage the candidates received which limited
their ability to get their messages to the American
public. In fact a lot of what was being communicat-
ed by the candidates, was being communicated by
new media; web videos, blogs, and social
networks. Perhaps even more importantly, the
candidates were able to communicate with people
that their busy campaign schedules simply
wouldn't have previously permitted.
Now it's your turn to do the same thing with social
media and specifically, LinkedIn. Start becoming
more in-tune with what new business tools exist
and how these can be integrated in your strategic
business planning just as the presidential candi-
dates are!

180 42 Rules for 24-Hour Success on LinkedIn