Page 195 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

We are at a tipping point in our personal lives and
our nation's history. Due to social media, the power
of choosing the next president is undergoing an
extremely unique change that is going to forever
alter the way Presidential (and all political)
campaigns are run.
What happened? With the convergence of technol-
ogy, increased bandwidth, and the internet, literally
anyone can be a one-man news feed. Whether a
person is a rabble-rouser or an articulate thinker,
the point is anyone can be heard and influence the
masses!
Enter LinkedIn. Both John McCain and Barack
Obama maintain LinkedIn profiles. In what is most
likely playing to their strengths, their profiles mirror
their public personas. For instance, Barack is
thought of like a rock star and his popularity on
LinkedIn as measured by number of connections is
very high with over 20,000, making him one of the
top linked people on LinkedIn. In addition, he
leverages the power of communication through
links to his own LinkedIn group and a link to his
RSS feed.
By contrast, John McCain's profile is literally as he
describes himself—a profile of straight talk. For
instance, his summary is short and to the point, he
has multiple recommendations from people who
have worked with him and attest to his leadership.
In addition, his links are to his other sites including
donating to his presidential campaign.

Chapter 40: It Changes the Way We Do Things 179