Page 192 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

think about this for a second; you post pictures on
your Facebook page of that wild Happy Hour you
went to with all of your friends. Sure your friends
will enjoy seeing these pictures but do you really
want your employer or one of your customers to
see them too?
There is value to both Facebook and LinkedIn.
However, LinkedIn is suited for maintaining an
online resume of your professional credentials and
for finding employers, employees, service provid-
ers, and those who can introduce you. In that
sense, LinkedIn has an "all business" feature set
and look-and-feel that are drastically different from
conventional social-networking sites like
Facebook, or even MySpace. While LinkedIn "is all
about productivity," most of the other social
networks, like Facebook, are about fun.
Not surprisingly, as many of you already know,
LinkedIn has been criticized for not providing
enough of a balance of promoting professional net-
working (also by encouraging face-to-face
meetings) but as well as including information
about personal life (photos, blogs, etc.).
Can Facebook be used to conduct business? The
answer is, absolutely. There are definitely opportu-
nities to create your Facebook experience to be
similar to LinkedIn but make it a little more person-
alized. In addition, there are opportunities for le-
veraging their Apps framework to reach millions.
Still, LinkedIn remains the more staid, busi-

176 42 Rules for 24-Hour Success on LinkedIn