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APPENDIX B

Resources and Readings

Thanks to Internet search technology and social media interconnec-
tivity, answers to most entrepreneurial questions can be found with
a few clicks. I have attempted to list sources beyond the usual sus-
pects, organized by the four quadrants of founder, market, math, and ex-
ecution, along with a general section at the end. For an expanded,
updated list, see www.ReadyFounder.com.

FOUNDER

Chapter Three – Founder Readiness
Entrepreneur Core Characteristics Profile (ECCP). The ECCP is a psy-

chological assessment tool designed to help aspiring and prac-
ticing entrepreneurs understand how their distinctive personality
traits and tendencies match up with characteristics of the typi-
cally successful entrepreneur. See www.ReadyFounder.com for
more information.
Dweck, Carol. Mindset: The New Psychology of Success. New York: Bal-
lentine, 2006. Dweck emphasizes the power of honest self-
appraisal and commitment to the continuous road to mastery.

American Management Association • www.amanet.org