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Buffett, Warren E. Berkshire Hathaway, Inc., Chairman’s Letters to
Shareholders (1977–2009), http://www.berkshirehathaway.com/
letters/letters.html. Although Buffett is famous for proclaiming
“we don’t do startups,” the fundamental business logic repre-
sented in more than two decades of his letters to Berkshire Hath-
away shareholders is invaluable for any aspiring entrepreneur
who wants to ground a business model in proven fundamentals
of venture success.

Reiss, Bob, and Jeffrey L. Cruikshank. Low Risk, High Reward: Practical
Prescriptions for Starting and Growing Your Business. New York: The
Free Press, 2000. Bob Reiss is a timeless entrepreneur, whose in-
sights apply across new and old school industries. Chapter 2, on
numeracy, and Chapter 3, on managing risk, will help you develop
a clear, compelling math story.

Wilson, Fred. http://www.avc.com. The principal of Union Square
Ventures, offers a refreshing take on VC funding issues and op-
portunities.

Charan, Ram, and Noel M. Tichy. Every Business Is a Growth Business.
New York: Three Rivers Press, 1998. Insight into universal market
principles that endure over time and apply across industries. Cha-
ran and Tichy outline simple, powerful ways of thinking about
growth and return. (See especially Chapter 3.)

Graham, Paul. A Fundraising Survival Guide (Essay). http://www.paul
graham.com/fundraising.html. A humorous, unvarnished look at
the rigors of raising money, with tips on bootstrapping.

The Angel Capital Association. http://www.angelcapital
association.org/.

Venture Beat. www.venturebeat.com.

American Management Association • www.amanet.org