Page 235 - 6 Secrets to Startup Success

214 6 SECRETS TO STARTUP SUCCESS

Leonard, George. Mastery: The Keys to Success and Long-Term Fulfill-
ment. New York: Penguin, 1992. This brief gem of a book will re-
ward anyone interested in timeless and practical insights into how
to achieve and sustain high performance.

Bygrave, William, and Andrew Zacharakis. Entrepreneurship. Hoboken,
NJ: John Wiley & Sons, 2008. A soup-to-nuts tour of the entre-
preneurial process that blends academic findings with accessible
cases and practical tools.

Kawasaki, Guy. The Art of the Start. New York: Portfolio, 2004. Helpful
advice from a serial entrepreneur/guru and digital age connector.

Harvard Business Review on Entrepreneurship (Harvard Business Review
Paperback Series). This compendium is a bit dated (most articles
were written in the 1990s), but Amar Bhide’s featured pieces are
timeless, capturing key issues and approaches for launching and
managing new ventures.

Graham, Paul. www.paulgraham.com. Any time digesting Graham’s
essays is time well spent for an aspiring founder. A hacker at heart
with universal appeal.

Drucker, Peter, Innovation and Entrepreneurship. New York: Harper &
Row, 1985. Written in 1985 when the Internet was still a seed, so
Drucker’s wisdom must be filtered to apply in the digital age. But
his core tenets continue to resonate.

SCORE: Counselors to America’s Small Business.
http://www.score.org/index.html.

Small Business Administration (SBA). http://www.sba.gov/.

Kauffman Foundation, The. http://www.kauffman.org/.

American Management Association • www.amanet.org