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216 Notes
8. Donna Marie De Carlos and Patrick Saparito, “Social Capital,
Cognition, and Entrepreneurial Opportunities: A Theoretical
Framework,” Entrepreneurship, Theory and Practice 30, no. 1 (January
2006): 41-56.
9. Bella M. DePaulo and Kathy L. Bell, “Truth and Investment: Lies
Are Told to People Who Care,” Journal of Personality and Social
Psychology 71, no. 4 (1996): 703-716.
10. Joseph Campbell, The Power of Myth (New York: Doubleday,
1988), 113.
11. This phrase is thought to be a paraphrasing of Goethe by W. H.
Murray in The Scottish Himalaya Expedition, 1951. Murray’s para-
phrasing of Goethe is believed to come from a loose translation
of Faust by John Anster in 1835.
Chapter Two – The Passion Trap
1. Guy Kawasaki, The Art of the Start: The Time-Tested, Battle-Hardened
Guide for Anyone Starting Anything (New York: Portfolio, 2004).
2. Keith Hmieleski and Robert Baron, “Entrepreneur’s Optimism
and New Venture Performance: A Social Cognitive Perspective,”
Academy of Management Journal 32, no. 3 (2009): 475.
3. Ibid, 473-488.
4. Jay Goltz, You’re the Boss, http://boss.blogs.nytimes.com/author/
jay-goltz/.
5. Jeff Cornwall, The Entrepreneurial Mind, http://www.drjeffcorn
wall.com/.
6. John Osher, 17 Mistakes Start-Ups Make, http://www.cpd.ogi.edu/
MST/capstone/17Mistakes.htm.
American Management Association • www.amanet.org
