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220 Notes

7. Blackfriars Communications, Inc., “Marketing 2005: Sizing US
Marketing,” written June 2005, http://www.researchandmarkets
.com/reportinfo.asp?report_id=301653&t=d&cat_id=.

8. Seth Godin, All Marketers Are Liars: The Power of Telling Authentic
Stories in a Low-Trust World (New York: Portfolio, 2005).

9. Bygrave and Zacharakis, Entrepreneurship, 167.
10. Joel Kurtzman, Startups That Work (New York: Portfolio, 2005),

31.
11. Jan Carlzon, Moments of Truth (Pensacola: Ballinger, 1987), 3.
12. David Thompson, Blueprint to a Billion: 7 Essentials to Achieve Ex-

ponential Growth (Hoboken: John Wiley & Sons, 2006).
13. Fred Jacobs, “Fly-In,” written December 15, 2009, http://jacobs

media.typepad.com/4sight/2009/12/flyin.html.
14. Get It Started: Wharton’s Entrepreneurial Programs, “Segway’s

Dilemma,” April 2008, http://wep.wharton.upenn.edu/gis/
article.aspx?gisID=64.

Chapter Five – Your Math Story

1. Jan Brinckmann, Dietmar Grichnik, and Diana Kapsa, “Should
Entrepreneurs Plan or Just Storm the Castle? A Meta-analysis
on Contextual Factors Impacting the Business Planning–Perfor-
mance Relationship in Small Firms,” Journal of Business Venturing
25, no. 1 (2010): 24-40.

2. Amar Bhide, “How Entrepreneurs Craft Strategies That Work,”
Harvard Business Review, March-April 1994.

3. Tim Berry, The Plan-As-You-Go Business Plan (Irvine, CA: Entre-
preneur Press, 2008).

4. Jeff Howe, Crowdsourcing (New York: Three Rivers Press, 2008).

American Management Association • www.amanet.org