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Notes 221
5. Bob Reiss, with Jeffrey L. Cruikshank, Low Risk, High Reward:
Starting and Growing Your Business with Minimal Risk (New York:
The Free Press, 2000).
6. Ram Charan and Noel M. Tichy, Every Business Is a Growth Busi-
ness (New York: Three Rivers Press, 1998), 48.
7. Joel Kurtzman, with Glenn Rifkin, Startups That Work: The 10 Crit-
ical Factors That Will Make or Break a New Company (New York:
Portfolio, 2005).
8. Reiss with Cruikshank, 47.
9. Paul Hawken, Growing a Business (New York: Fireside, 1987), 126.
10. Scott A. Shane, The Illusions of Entrepreneurship: The Costly Myths
That Entrepreneurs, Investors, and Policy Makers Live By (New Haven:
Yale University Press, 2008), 117.
Chapter Six – Startup Agility
1. IBM Global Enterprise Services, “The Enterprise of the Future:
IBM Global CEO Study” (Somers, NY: IBM, 2008).
2. Donald Sull, “Strategy as Active Waiting,” Harvard Business Re-
view (September 2005): 3.
3. More information about the Innovation Institute can be found at
www.innovationatmccoll.org.
4. Eric Ries, “Don’t Be the Ice Cream Glove,” Lessons Learned, Sep-
tember 3, 2009, http://www.startuplessonslearned.com.
5. Maria Puente, “Snuggie Gets a Warm Embrace from Pop Cul-
ture,” USA Today.com, January 27, 2009, www.usatoday.com.
6. Ries, “Don’t Be the Ice Cream Glove.”
7. Ibid.
8. Ibid.
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