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Appendix B: Resources and Readings 213

Chapter Eight – Staying Power

Crenshaw, Dave. The Myth of Multitasking: How Doing It All Gets Nothing
Done. San Francisco: Jossey-Bass, 2008.

Human Performance Institute. http://hpinstitute.com/index.html.
Training programs and tools for gaining and managing energy
for the challenges of building a business over time. Founded by
Jim Loehr (see below).

Loehr, Jim, and Tony Schwartz. The Power of Full Engagement: Managing
Energy, Not Time, Is the Key to High Performance and Personal Renewal.
New York: The Free Press, 2003. A full treatment of the concepts
first offered in the Loehr and Schwartz article “The Corporate
Athlete” (Harvard Business Review, January 2001).

Stallard, Michael. Fired Up or Burned Out: How to Reignite Your Team’s
Passion, Creativity, and Productivity. Nashville: Thomas Nelson,
2007. Emphasizes the importance of a “connection culture” in
building sustainable performance and resilience among any team
or workplace.

GENERAL

For basic checklists and tools for getting started, see www.inc.com
and www.entrepreneur.com.

Ready Founder Services. www.readyfounder.com. Provides a frame-
work and tools for evaluating and improving a venture idea, or
for elevating the performance of an already existing business.

Women Entrepreneur. http://www.womenentrepreneur.com/. Full slate
of content, tools, and advice for aspiring women entrepreneurs
from publishers of Entrepreneur magazine.

American Management Association • www.amanet.org