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Pink, Daniel. Drive: The Surprising Truth About What Motivates Us. New
York: Penguin, 2009. A useful exploration of internal motivation
(see pages 153–161 for “Nine Strategies for Awakening Your Mo-
tivation”).

Cornwell, Jeff. The Entrepreneurial Mind. www.drjeffcornwall.com.
Cornwell keeps a foot in both the academic and practical worlds
and brings a first-hand understanding of the challenges and
tradeoffs of a founding role.

Slim, Pamela. Escape from Cubicle Nation. New York: Portfolio, 2009.
www.escapefromcubiclenation.com. Pam is the model for healthy
entrepreneurial passion and has mastered the terrain of the
founder’s personal journey as well as anyone I know.

Livingston, Jessica. Founders at Work: Stories of Startups’ Early Days.
Berkeley, CA: Apress, 2007. A fascinating collection of extensive
interviews with technology venture founders about their early-
phase experiences.

MARKET

Chapter Four – The Pull of the Market

Thomson, David G. Blueprint to a Billion: 7 Essentials to Achieve Exponen-
tial Growth. Hoboken, NJ: John Wiley & Sons, 2006. Whether or
not you are interested in growing a billion-dollar business, Thom-
son’s research has isolated market-oriented growth principles that
apply to all ventures. (See especially Chapters 3, 4, and 5.)

Terwiesch, Christian, and Karl Ulrich. Innovation Tournaments: Creat-
ing and Selecting Exceptional Opportunities. www.innovationtourna
ments.com. The authors outline an intriguing process for vetting
ideas and opportunities in a competitive free-market framework.

American Management Association • www.amanet.org