Page 10 - 25148.pdf
P. 10
Contents • ix
Ten Greatest Ideas for Building the Retail Business 109
of Your Dreams
110
Idea 64 - Get your attitude right 111
112
Idea 65 - Exploit people already in the know 113
114
Idea 66 - Get the timing right 114
116
Idea 67 - To buy or not to buy 117
118
Idea 68 - Fix your costs and know your costs 120
Idea 69 - Treat your customers as what they are - your purpose in life
Idea 70 - Count your customers
Idea 71 - Diversify carefully
Idea 72- Tick again
Idea 73 - First run a pilot
Ten Greatest Quick Tips for Building the Dream 121
Idea 74 - Don't let today's mail set today's agenda risk 121
Idea 75 - Know your critical success factors 122
Idea 76 - Don't expand too quickly 123
Idea 77 - Concentrate on what you are good at... 123
Idea 78 - ... But don't ignore opportunities to reduce 123
Idea 79 - Sell to your existing customers 124
Idea 80 - Don't buy a mobile phone 124
Idea 81 - Don't become obsessed with saving tax 125
Idea 82 - Don't dream your wayinto stupid projects 126
Idea 83 - Learn from the mistakes of others 126
