Page 6 - 25148.pdf
P. 6
Contents
Acknowledgements xi
Introduction 1
Seven Greatest Ideas for Taking the Plunge 3
Idea 1- Know that twoheads are better than one 3
5
Idea 2 - Choose an arbiter or an assertive mentor 6
8
Idea 3 - Be quite clear what your dream is 10
13
Idea 4 - Know thyself 14
Idea 5 - Ease yourself out by MBO 17
Idea 6 - Research is not optional 18
19
Idea 7- Feelfree- franchise 20
22
Ten Greatest Ideas for Planning Your Business 22
23
Idea 8 - Choose your markets wisely 24
25
Idea 9 - Use the 'ideal' technique to understand your customers
Idea 10 - Know thine enemy
Idea 11- Describe and compare the keypeople
Idea 12- Reach your market realistically
Idea 13- Make sure the price is right
Idea 14- Picking your spot
Idea 15- Add up the equipment and start-up costs
