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158 • The 100 Greatest Ideas for Building the Business of Your Dreams

see also creative plans identification/allocation of support
plunge, taking the resources 90

choose arbiter/assertive mentor 4-6 influence on 89
clarity of dream 6 key people 85

fame 7 access to 86
lifestyle 7-8 agreement with 89
money 6-7 knowledge of 86
franchise 14-15 solutions
know thyself 8 acceptable risk 88
analysis 10 profit now or in the future 88
attributes 9 validity 88
management buyout 10-13 timescale 86-7
objectives have key people agreed decision date 87
achievable 8 is there agreed implementation 87
measurable 8
time targeted 8 radar 91-3, 139-41
research 13-14 research
two heads better than one 3-4
press 59-60 checklist 13-14
price 23-4 marketplace 22-3
product market 33-4
profit 88, 118-20 Saatchi and Saatchi 11
project decision staff 51
customer need 81-2
is it real 82 ask customer 54
is requirement strategic 82-3 grow your own head-hunters 51-2
finance hire people who fit your dream 52-4
do all people concerned have rough cost involvement in job changes 63-4
temps/contractors 55
expectation 85 Stevenson, Robert Louis 114
has necessary return on investment strategy 3, 5-6
definition 17-18
process been completed 85 suppliers 127-9
is money available in budget 83-4 SWOT (strengths, weaknesses, opportunities,
implementation practicality 89
availability of customer resources 90 threats) analysis 133
availability of own resources 90
tax 125-6, 146-7