Page 167 - 25148.pdf
P. 167

Index

accountants 106-7                                      timescale 86-8
acquisition 143                                    sell high 76-8
                                                   sell right benefits to right person 79-80
   buy underpants of your dreams 148-9             sell solution to problem/opportunity 75-6
   don't bet the firm 148                          sell wide 78-9
   don't economise on tax advice 146-7             use radar to plot position 91-3
   make sure people are aiming in same          boardroom
                                                   choose right accountants 106-7
           direction 146                           do regular stakeholder analysis 105-6
   plan bottom-up as well as top-down 147          give non-executive directors huge credence
   take care with fair value adjustments 148
   think big/unimaginably big 145-6                        104-5
   treat big organisations as collection of        keep honest 103-4
                                                   understand roles/responsibilities 107
           individuals 143-5                    break-even analysis 27-8
                                                British Airways in-flight magazine 59-60
banks 26-7, 46                                  building business 109
   get the basics right 95-6                       count your customers 116-17
   go for as much as you can get 100-101           diversify carefully 117-18
   keep cashflow document up to date 97-100        exploit people already in the know 111-12
   KISS/TICK 96-7                                  first run a pilot 120
   smile until face aches 100                      fix costs/know costs 114
                                                   get attitude right 110-11
big ticket selling                                 get timing right 112-13
   level of contact 76-8                           TICK 118-20
   qualification is a continuous process 80-81     to buy or not to buy 113-14
       basis of decision 89                        treat customers as what they are 114-16
       competitive position 90-91               business tips
       customer need 81-3                          concentrate on what you are good at 123
       finance 83-4                                don't become obsessed with saving tax 125-6
       implementation practicality 89-90
       key people 84-6
       solution 88
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