Page 127 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

their temples, statues, and

religious beliefs. Very Assignment

quickly, the executive found What do you hold sa-
himself being very careful cred? Decide on a few things
about where he stepped, that are sacred to your com-
where he walked, and how pany and protect them. Tell
he handled himself. He had your prospects what they
unconsciously adopted their mean to you and what they
respectful attitude, and should mean to them.
found himself behaving simi-

larly towards their culture.

He realized that he could apply this to his own business. When

he went back to his office, he worked with his staff to create a

set of traditions and values that his prospects, customers, and

associates could see and appreciate.

Epilogue

Caring creates caring, and by identifying traditions within
your company, people will quickly come to respect the values
you hold and the principles for which you stand.

100

The Puppy Dog Lick

Many people become dog owners as a direct result of the
law of unintended consequences. At some point they picked up
a warm, cuddly puppy who gave them a big, loving lick across
the face, and they were sold. Without ever intending to own a
pet, they suddenly found themselves a dog-owner. That puppy
went home to become a part of the family.

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