Page 191 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

For example, in New Zealand, Jerry worked hand-in-hand
with management to overhaul Rainbow’s End Theme Park af-
ter its rescue from bankruptcy. After revamping its customer
relations system in accord with Jerry’s advice, the theme park
realized a 70,000-attendee increase from the previous year—
quantifiable success as a result of the tenets of Customerology.

At Merchant’s Tire, a 100 plus chain of tire and auto ser-
vice stores based in Virginia, Jerry assisted management with
a campaign to reduce customer complaints. After implement-
ing the Customerology system, the chain saw customer com-
plaints plummet more than 50 percent.

These astounding successes led to numerous speaking en-
gagements for Jerry Wilson. As a professional speaker, Jerry
appeared before more than 1,000 groups and traveled to all 50
states, as well as Canada, New Zealand, Indonesia, and South
America. His keynote presentations, seminars, and workshops
benefited countless companies and organizations worldwide.

Jerry was awarded the Certified Speaking Professional
(CSP) designation by the National Speakers Association, a pres-
tigious award given to only 400 speakers worldwide. He served
two terms as president of the Indiana chapter of the National
Speakers Association and also served as chair of the NSA’s
CSP Certification Committee.

Jerry was honored by being listed in the Who’s Who Di-
rectory of the Midwest and in the World Directory of Men of
Achievement.

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