Page 190 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Chapter title here

About the Author

When Jerry Wilson began his professional career 25 years
ago managing a small auto parts store, it would have been hard
to imagine that he would become a world-renowned expert in
marketing and develop a new marketing and customer reten-
tion philosophy called Customerology.

Yet that is just what happened. Jerry grew his small auto
parts store into an extremely profitable retail store group that
dominated the area in which it was located. Not content with
simply increasing sales in his own business, Jerry leveraged and
expanded this experience, soon becoming well-known for his
retail store operations and sales and management consulting.

Jerry was also the author of the highly acclaimed Word-
of-Mouth Marketing, 138 Quick Ideas to Get More Cli-
ents, and How To Grow Your Auto Parts Business, published
in numerous languages and distributed internationally. Jerry also
authored more than 100 feature articles on customer retention
for a variety of association and industry trade journals in both
the United States and Canada.

As a result of his experiences, Jerry developed a new “sci-
ence”—Customerology—to aid companies in gaining and re-
taining satisfied customers. As a consultant, Jerry assisted such
companies as Firestone, Merchants Tire, Stanley Publishing,
and Ripley’s Believe It Or Not, helping them rethink customer
philosophies, service strategies, and practices. Jerry also served
as executive director for a large state trade association and
consulted with business leaders on a national and international
level.

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