Page 133 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
P. 133
In practice
• Customer loyalty and a trusted reputation are valuable resources
that can ensure your success when deciding to offer new
services.
• Take full advantage of convergence by cross-selling products
to customers.
• Hire specialists with expertise in the market you wish to enter;
just because your firm is successful in one industry does not
guarantee success in another.
126 • 100 GREAT BUSINESS IDEAS
