Page 152 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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What makes precision marketing special is its ability to reach its
target audience and to meet their preferences in a memorable way,
promoting a robust product that can withstand competitors.
In practice
• Make sure you target the right market by gaining access to reliable
market research—for example, via web marketing. Precision is
the vital element of precision marketing!
• Hold brainstorming sessions where each of the “four questions”
of precision marketing are considered in depth.
• Consider what precision marketing strategy you would
realistically be able to carry out that surpasses your competitors’
current efforts.
• Find ways to enhance your marketing and your offer. Keep it
fresh, appealing, targeted, and distinctive.
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