Page 44 - Farm and Food Policy Strategies for 2040 Series

By Ed Maixner

Farmers, ranchers, fisherman and the rest of agribusiness will try to satisfy dietary protein
demands as the global population soars in number toward the nine billion the United Nations
projects by 2040. With that steady increase comes rising incomes and, especially in developing
countries, demand for more and more protein-laden foods.
How to meet the demand? Boundless possibilities emerge, butting up against the array of
challenges of bringing protein foods to market — the shrinking bases of arable land base and
fresh water, for example, plus climate change, concern about animal agriculture’s environment
impacts, animal rights issues, and more.
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