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Appendix 2:

On-line Coffee Clubs Survey

And Reviews (cont’d.)

11 Misto. Misto offers more than 500 coffee varieties from 50 different roasters. When
you sign up for a MistoBox subscription, you’re paired with a coffee expert whose job it is

to learn your personal tastes and match you with coffee you’ll love. Alternatively, you can
select the coffee yourself, and either way, the beans are freshly roasted to order. They

select “curated” or customer can select. Pricing on a three tier system. In the basic tier,
you’ll pay $14 to $17 per bag, and most of the varieties are blends or dark- to medi-
um-roast. In the deluxe tier, bags cost between $17 and $20, and these are usually

large-lot single origins, espresso and medium-roast coffees. Finally, there’s the high-end
exclusive tier with bags over $20, including micro-lot single origins and direct trade
coffees.

12 Atlas Coffee Club. Atlas Coffee Club brings you coffee from around the world,
including micro-lot coffees from Tanzania, Kenya, Colombia, Peru and more. Each month,

you can choose to receive 6, 12 or 24 ounces of coffee for $9, $14 or $28, respectively,
and there are three roasts to choose from, as well. You can select a biweekly or monthly

delivery schedule, and you can also opt to have your beans ground or whole. Curated
choice.

13 Craft Coffee. This company uses your go-to coffee brand to recommend a similar
brew, and they ship out beans 24 to 72 hours after roasting for maximum freshness and

flavor. Your coffee comes in 12-ounce bags and costs $11.99 or $16.99, depending on
variety, and you can select from a wide range of delivery options, including single or
multiple bags every week, two weeks, month or longer. However, Craft Coffee doesn’t

offer the same wide variety as other subscription services—they just have their 10 flagship
blends and one light-roast single-origin to choose from. This makes Craft Coffee better
option for coffee drinkers looking for freshly roaste

14 Crema Co. Crema.co puts you in control, providing in-depth information about its
coffee varieties and allowing you to select the ones that appeal to you. Their beans are

prepared by micro-roasters around the country and shipped out within a few days.