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Appendix 2:

On-line Coffee Clubs Survey

And Reviews

Black Rifle members sign up for 3, 6 or 12 months regular supply, thereby building a good

customer base. An example of a good website for this method of coffee sales and market-
ing is Black Rifle coffee, see https://www.blackriflecoffee.com/pages/coffee-club

1 Blue Bottle. Whether you’re into blends, single origins, espressos or decaf, you’re

sure to be pleased with a Blue Bottle Coffee subscription. This highly regarded coffee
brand focuses on single-origin beans, and if you’re not sure what type of coffee you’ll like,
you can take the company’s 10-question coffee match survey to get paired up with the

perfect brew. A standard 12-ounce bag costs $18 per delivery (£53 per kg), but you can
also opt for smaller or larger bags, and there are four delivery frequencies, starting at
every week and ranging up to once a month.

2 Independent Coffee Box was established in Devon by Jo and Nick Rees who, after
living in Australia, wanted to bring their specialty coffee scene to the UK. Indy Coffee Box

aims to provide superior specialty coffee from independent roasters to customers. Differ-
ent countries of origin, varietals, processing methods, indie roasters and roasting styles

are all carefully assessed by the team. Simply choose a subscription of between two-four
bags per month, indicate whether you use filter or espresso and you’ll receive a variety of
specialty coffees from a rotating selection of indie roasteries. £239.88 for 12 months 2

bags, £297 for 3 bags, £367 for four bags.