Page 3 - Gombong Mountain Coffee Intro_Neat

The 2021 will be the first year of full harvest. The farmers and their families go out and pick
only ripe coffee-cherries one by one. Coffee picking machines take all the cherries, wheth-
er ripe, unripe, or over-ripe. As you can see here, some are ripe (red) and some are not.

So we start with the best condition beans, but it is labour intensive. 2021 will produce well
over 1,000 tonnes of cherries, which will be carried up to the washing and hulling area.
After washing and de-hulling, using machinery but manually controlled, the beans are laid

out to dry in the sun, with no fans or forced air.

The final result is green coffee beans ready for roasting by our partners Chaproek coffee
shops with their micro-roaster in Sukabumi city. The 1,000 tonnes plus of ripe coffee-cher-
ries will produce 300 tonnes of green beans, which lose 19% weight when roasted, leaving

about 250 tonnes of roasted coffee. This is our strength, exclusive single-estate pure
Arabica hand grown and hand processed in Java.

SUPPLIED DIRECT FROM THE FARMERS,
FROM THE COFFEE TREE TO YOUR COFFEE CUP.

Our Marketing Strategy

First I need to tell you the Jamaica Blue Mountain coffee market-
ing success story. Jamaica Blue Mountain (JBM) coffee is one of
the best respected, rarest and most expensive coffees in the

world. It accounts for only one tenth of one percent of world
coffee production. Back in the 1950s, the Canadian government

refused to accept any Jamaican coffee because the quality was
so bad! In 1973, three small coffee producers registered the
name “Blue Mountain Coffee”.