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Gombong Mountain
Sales Strategy:
Coffee Club On-Line (cont’d.)
Quite honestly, we were shocked at the apparent general low quality and lack of exclusivi-
ty offered by these Coffee Clubs. There is not one club offering such exclusive pure
Arabica single estate coffee as Gombong Mountain.
We sincerely believe there is a market for an exclusive Gombong Mountain Coffee Club,
the members will get an excellent coffee, and be able to tell their friends they have
2
DIRECT ACCESS to the coffee farmers. This is no “Fairtrade” coffee system but the
coffee the club members serve is really direct from the farmers on Gombong Mountain,
not available anywhere else in the world, and providing direct support for the 1,000
members of the farming families on Gombong Mountain in West Java, Indonesia.
2 To become Fairtrade “certified” costs £4,094 registration fee every year plus £341 per month.