Page 32 - Frank_Sellers Book

186 TASKS WE DO FOR YOU

ENTERING PROPERTY IN MLS DATABASE

76. Prepare MLS Profile Sheet–agent is responsible for “quality control” and accuracy of listing data.
77. Enter property data from Profile Sheet into MLS listing database.
78. Proofread MLS database listing for accuracy, including property placement in mapping function.
79. Add property to company’s Active Listings.
80. Provide seller with signed copies of Listing Agreement and MLS Profile Data Form within 48 hours.
81. Create and post Internet ads
82. Set up ShowingTime to coordinate showings with owners, tenants and other agents. Return all calls–
weekends included.
83. Install electronic lockbox. Program with agreed upon showing time windows.
84. Hang Sign, place directional in neighborhood, and drop off shoe cover box and in home marketing
materials.
85. Prepare mailing and contact list.

86. Generate mail merge letters to contact list.
87. Order “Just Listed” postcards for neighborhood.
88. Prepare showing feedback forms.
89. Arrange for printing or copying of supply of marketing brochures or flyers.
90. Email marketing brochures to local real estate agents.
91. Upload listing to company and agent Internet sites, if applicable.
92. Advise Network Referral Program of listing.
93. Provide marketing data to buyers from international relocation networks.
94. Provide marketing data to buyers coming from referral network.
95. Provide “Special Feature” cards form marketing, if applicable.
96. Submit ads to company’s participating Internet real estate sites.
97. Review comparable MLS listings regularly to ensure property remains competitive in price, terms,
conditions and availability.
98. Convey price changes, if needed, promptly to all Internet groups.
99. Reprint/supply flyers promptly as needed.
100. Weekly security checks on vacant homes.
101. Review and update loan information in MLS as required.
102. Send feedback e mails/faxes to buyers’ agents after showings.

103. Review weekly Market Study.
104. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.
105. Place regular weekly update calls to seller to discuss marketing and pricing.
106. Promptly enter price changes in MLS listings database.
107. Door Knock neighborhood
108. Conduct Open Houses
109. Provide feedback on showings and Open Houses
110. Call neighborhood to see if anyone knows someone who is looking to move into the area.