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business

IN ACTION ENTREPRENEUR

PUBLISHER
Essential Terminology for day-to-day expenses
Chief Executive Officer Steven Acree 11/ Operating costs: The
publisher@remindermedia.com

EXECUTIVE businesses need to operate,
SALES SALES President Luke Acree such as rent, payroll,
10 |Why These Fortune 500 14 |Increase New Leads Chief Marketing Officer Joshua Stike Business Professionals insurance, equipment,
Companies Failed with Website Views Chief Operating Officer Michael Graziola inventory, supplies,

Learn about the fates of three Every visitor to your website MARKETING maintenance, and repairs.
companies that once held is a potential lead, so get Director of Marketing Dan Acree
spots in the Fortune 500. more eyes on your site—and Director of Creative Services Kristin Sweeney Knowing customary business jargon and using it in its proper 12/ Profit and loss
keep them there. Director of Content Jessica Fitzpatrick context is essential for effective communication with other business statement (P&L): The P&L
marketing@remindermedia.com
professionals. BY BONNIE JOFFE measures a company’s
EDITORIAL financial performance
Editorial Manager Alexa Bricker during a particular period
Senior Editor Matthew Brady 1/ Black swan: Used machinery, buildings, new products and services through a financial and
Senior Layout Designer Elisa Giordano
Content Writers Lauren Kim, Bonnie Joffe, Andre Rios to describe a negative, and land, as well as to customers or markets. cash flow statement
Junior Content Writer Allison Gomes unforeseen financial event repair and maintenance and balance sheet.
editorial@remindermedia.com that can potentially cause of existing assets to 8/ Economies of scale:
damaging outcomes. build and retain value. When an item is purchased 13/ Return on investment
LEADERSHIP LEADERSHIP SALES AND CLIENT SUCCESS in large quantities, (ROI): A performance-
Vice President of Client Success Ethan Acree
28 |The Keys to Crafting 32 |How to Master Vice President of Operations Nicholas Bianco 2/ Bootstrapping: A 5/ Capitalization rate: the price of the item based rating that evaluates
an Effective Job Description Event Hosting Vice President of Sales Michael Campanile small-business financial Generally expressed in typically decreases. the profitability of an
Find out how to use job Use this guide to plan a hello@remindermedia.com approach that reinvests percentages, it’s the rate investment, calculating the
descriptions to acquire new business function that profits or uses one’s own of return a company 9/ Fixed costs: The costs return compared to the cost
talent for your business. boosts your brand and OPERATIONS
expands your influence. Vice President of IT Thomas Setliff financial resources to experiences through a business incurs, such of the initial investment.
Director of Projects Kelsie Schmall start or grow a company generated income from as rent or mortgage
Director of Business Intelligence Daniel Gallaway and avoid borrowing from its real estate holdings. payments, insurance, and 14/ Triple bottom line:
Director of Manufacturing Shannon Mosser a bank or an investor. property taxes, that remain Many businesses measure
Vice President of Finance Shana Lebofsky
Director of HR John Keogh 6/ Depreciation: A the same regardless their performance based on
hr@remindermedia.com 3/ Business cycle: nonmonetary expense of production levels. a sustainability framework
Fluctuations in revenue based on the reduction in as it relates to profit,
that businesses experience the value of assets over 10/ Key performance people, and the planet.
Business in Action is published by ReminderMedia.
For more information about Business in Action, please during periods of growth time, such as machinery indicator (KPI): A
visit us at www.remindermedia.com, email us at
MARKETING PRODUCTIVITY info@remindermedia.com, or call us at 866-458-4226. or contraction, varying in and equipment. quantifiable measurement 15/ Variable costs:
All rights reserved.
38 |The Value of 44 | Conducting a Midyear both intensity and time. of a company’s overall Based on a company’s
Value Propositions Check-In on Your Business 4/ Capital expenditure: 7/ Diversification: As a success and its long-term productivity levels, costs
performance.
vary—more production
risk-reduction strategy,
Here’s how to effectively Now’s the time to take stock of NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT
THE EXPRESSED WRITTEN CONSENT OF THE PUBLISHER.
tell customers that you your goals and make necessary The purchase of additional a company diversifies its increases costs, and less
have what they need. changes to your business’s This magazine is for information and entertainment fixed assets, including portfolio by introducing production lowers costs. n
plans and procedures. purposes only; it is not an attempt to solicit business.
The contents of Business in Action are for editorial purposes only.
All photos and/or artwork in Business in Action are provided by
Getty Images, and icons by Noun Project, unless noted.
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