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7.62%
8% 6.71%

6.05%
6%
4.60% 4.01%
SEARCH 4%

2.68%

2%
FAMILY CARE
GOOGLE DISPLAY NETWORK (GDN)
Average Click-Through Rate 0%

The average click-through rate (CTR) in AdWords N/A

across verticals in the family care industry is 4.45% on 0.25%
the search network and 0.65% on the display network. 0.50%

0.45%
0.53%
0.75%
0.72% 0.71%
0.80%
1%

BABY PRODUCTS CHILD CARE DATING & PERSONALS WEDDINGS

SENIOR CARE FUNERAL & BEREAVEMENT

GOOGLE ADWORDS INDUSTRY BENCHMARKS | 40