Page 34 - Coax-Adwords-Benchmarks-2018
P. 34

14.27%
                                                                       15%


                                                                       12%
                                                                                                         9.64%
                                                                     SEARCH  9%



                                                                        6%                   4.53%
                                                                                3.44%                                             3.44%
                                                                     GOOGLE DISPLAY NETWORK (GDN)  0%
        FAMILY CARE
        Average Conversion Rate                                         3%                                            1.33%



        The average conversion rate (CVR) in AdWords across                     0.13%                                                           N/A

        verticals in the family care industry is 3.31% on the           1%                                            0.15%       0.25%
        search network and 0.39% on the display network.                2%                   1.56%




                                                                        3%


                                                                        4%                               3.34%


                                                                                     BABY PRODUCTS     CHILD CARE    DATING & PERSONALS   WEDDINGS

                                                                                                   SENIOR CARE    FUNERAL & BEREAVEMENT












                                                                                               GOOGLE ADWORDS INDUSTRY BENCHMARKS  |  42
   29   30   31   32   33   34   35   36   37   38   39