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$286.69
$300
$250
$200
SEARCH $150 $130.56
$100 $76.76 $70.54
GOOGLE DISPLAY NETWORK (GDN) N/A
FAMILY CARE $50 $12.64 $37.49
Average Cost Per Action $0
The average cost per action (CPA) in AdWords across $21.34
verticals in the family care industry is $70.45 on the $100 $62.54 $60.23
search network and $97.05 on the display network. $200 $128.22
$300
$400
$500
$487.35
BABY PRODUCTS CHILD CARE DATING & PERSONALS WEDDINGS
SENIOR CARE FUNERAL & BEREAVEMENT
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 43
