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$4
                                                                                              $3.16                                            $3.12
                                                                                                          $2.78       $2.66
                                                                          $3                                                       $2.60

                                                                     SEARCH  $2



                                                                                  $0.82
                                                                          $1
                                                                     GOOGLE DISPLAY NETWORK (GDN)                                               N/A
        FAMILY CARE
        Average Cost Per Click                                            $0



        The average cost per click (CPC) in AdWords across             $0.50

        verticals in the family care industry is $2.43 on the                                 $0.49                                $0.36
        search network and $0.40 on the display network.                  $1      $0.52
                                                                                                                      $0.73
                                                                       $1.50



                                                                          $2

                                                                                                          $1.49

                                                                                      BABY PRODUCTS    CHILD CARE    DATING & PERSONALS   WEDDINGS

                                                                                                   SENIOR CARE    FUNERAL & BEREAVEMENT











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