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Group Travel Leader Digital Campaign

Individual Buy

Promote your destination to thousands of qualified group travel planners through web, email, and social media. Group Travel
Leader has delivered trusted destination stories to group travel professionals for over 30 years. Digital programs complement
our print coverage, including Louisiana-focused editorial, and extend your message through email, social, and native content.

Audience & Reach
• E-Newsletter Reach: 10,000+ leisure group travel planners via Group Travel Minute
• Website Traffic: 5,400 unique monthly visitors on GroupTravelLeader.com
• Open Rate: Avg. 18%

CAMPAIGN
DIGITAL PACKAGE OPTIONS Starts at any time.
PACKAGE 1
• 3-month banner ad on GroupTravelLeader.com (250x250) LTA MEMBER RATE
• (2) Group Travel Minute newsletter banner ads (300x250) Package 1 $2,400
• (1) Sponsored article (500 words, 4 photos) featured in the newsletter + website Package 2 $4,200
• (2) Facebook posts (you provide content/photos)

• (2) Twitter posts (you provide content/photos) SPACE & MATERIALS DEADLINES
• (2) Instagram posts (you provide photo/content/credit) Space and materials by the 1st of the
month prior.
PACKAGE 2
• (1) Dedicated e-blast to 6,000+ online readers
• 3-month banner ads (250x250) on:
o GroupTravelLeader.com
o SelectTraveler.com
o GoingOnFaith.com

• (2) Group Travel Minute newsletter banner ads (300x250)
• (3) Sponsored articles (500 words, 4 photos each):
o Group Travel Minute + website
o Faith Travel Minute + website
o Select Traveler Minute + website
• (2) Facebook posts
• (2) Twitter posts

• (2) Instagram posts
Ad Representative
Telisa Reid-Rech
AD SPECS telisa@grouptravelleader.com
Contact marketing@louisianatravelassociation.org

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

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