Page 97 - NEWLTAmarketingplan2026_2027flipbook

Destinations Magazine

GROUP TOUR/BUS TOUR OWNERS,
Co-op Ad OPERATORS AND PLANNERS

High-impact visibility in ABA’s premier travel and group tour publication. Destinations is the official
publication of the American Bus Association (ABA) and provides valuable regional coverage, spe-
cial guides, and bonus distribution at key events like ABA Marketplace. The digital edition extends
your reach with added online exposure and sharing via key ABA platforms.

Audience & Reach
• Print Circulation: 4,000+ ABA members and non-members
• Digital Reach: Emailed to 10,000+ members/non-members and hosted for 2 months on Buses.org
• Total Readership with Pass Along: 35,000+ including tour operators, motorcoach operators,
travel agents, and receptive operators

ISSUE
Jan/Feb 2026
ADDED VALUE Marketplace Issue (Bonus Distribution)
Half-page advertisers receive a digital banner ad (300x250) on
www.buses.org for 2 months Sept/Oct 2026
Louisiana Travel Resource
Nov/Dec 2026
PRINT AD SPECS
Full Page Trim - 8.5”w x 10.875”h (Bleed: 8.75”w x 11.125”h) Best of the Best Issue (¼ pg option only)
1/2 page ad - 7.875”w x 4.325”h Jan/Feb 2027
1/4 page ad - 3.875”w x 4.5”h Marketplace Issue (Bonus Distribution)
• PDF files preferred Sept/Oct 2027
• CMYK, high resolution ad saved as a press quality PDF Louisiana Travel Resource
• Fonts embedded or converted to outlines

MEDIA/DELIVERY LTA MEMBER RATE
Email ad materials to marketing@louisianatravelassociation.org, Full Page $3,500
emails must specify program and company name in the subject line. 1/2 page $1,960

*1/4 page $980
* 1/4 pg ads can only be placed in
Best of the Best Issue
(NOV/DEC Issue)

SPACE & MATERIALS DEADLINES
Jan/Feb 2026 - Nov 13, 2025

Mar/Apr 2026 - Jan 29, 2026
Nov/Dec 2026 - Sep 29, 2026
Jan/Feb 2027 - Nov 14, 2026

Ad Representative Mar/Apr 2027 - Jan 15, 2027
Marshall Boomer
marshall.boomer@theygsgroup.com

97