Page 99 - NEWLTAmarketingplan2026_2027flipbook

Group Travel Leader Magazine

Individual Ad GROUP TRAVEL (TRADE)

Reach 30,000 qualified travel planners actively seeking new destinations and experiences.
The Group Travel Leader is a trusted voice in the group travel industry, published 10 times
per year. Readers are seeking destinations with history, heritage, culinary experiences,
museums, shopping, and one-of-a-kind attractions.

Audience & Reach
• Market: Group travel planners, professional tour operators, and qualified group leaders
• Total Reach: 30,000 (14,000 print readers + 16,000 digital via Group Travel Minute eNewsletter)
• Qualified Buyers: Members of ABA, NTA, SYTA, USTOA and attendees of BIG, AATC,
and other industry events

LTA MEMBER RATE
Full Page $3,565
2/3 Page $2,990
1/2 Page $2,415
ISSUE FEATURE FOCUS
1/3 Page $1,495
Jan 2026 / Jan 2027 Go South Tour Planner (with STS)

Mar 2026 / Mar 2027 Louisiana Feature SPACE & MATERIALS DEADLINES
May 2026 / May 2027 History & Heritage / River Parishes Feature Jan 2026 – Nov 21, 2025
Sept 2026 Annual Buyers Guide (most popular issue) Mar 2026 – Jan 23, 2026

Nov/Dec 2026 African American Heritage Guide May 2026 – Mar 20, 2026
Sep 2026 – Jul 17, 2026
ADDED VALUE Nov/Dec 2026 – Sep 18, 2026
• One itinerary listing on the Itinerary Page for one year Jan 2027 – Nov 20, 2026
• Digital edition ad hyperlinked to your website, sent to 16,000+ readers Mar 2027 – Jan 22, 2027

May 2027 – Mar 19, 2027
AD SPECS
Full page - 9.25”w x 11.125”h
2/3 page - 5”w x 9.25”h
1/2 page horizontal - 8”w x 4.5”h
1/2 page vertical - 3.9”w x 9.25”h
1/3 page box - 5”w x 4.5”h
1/3 page vertical - 2.5”w x 9.25”h
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines

MEDIA/DELIVERY Ad Representative
Telisa Reid-Rech
Email ad materials to marketing@louisianatravelassociation.org, emails must telisa@grouptravelleader.com
specify program and company name in the subject line.

99