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Compass Media’s Digital Display Campaign

Individual Buy

Compass Media offers a digital ad campaign made simple by working with you to define your target
audience and drive traffic to your website. We will help you determine the best demographics, interests

and behaviors of potential visitors. We then create an ad campaign and target those potential visitors
through the Google Display Network. Our digital campaign team will work to optimize each individual
campaign and will provide a comprehensive report at the conclusion of each campaign. Depending on
the destination’s website traffic we can designate a portion of the campaign for re-targeting – this
allows you to reach people who have shown an interest in visiting your area.

CAMPAIGN
CAMPAIGNS Starts any time.
• Program 1 - 1,300 Guaranteed clicks to website Compass will work with you to select

the appropriate campaign length.
• Program 2 - 2,100 Guaranteed clicks to website

TARGETING
• Program 3 - 4,500 Guaranteed clicks to website
Customized based on chosen audience
(Interests, Behaviors, Demographics, etc.)
• Program 4 - 9,000 Guaranteed clicks to website

LTA MEMBER RATE
Program 1 $1,725
AD SPECS Program 2 $2,800
320x50, 320x 100, 300×250, 728×90, 160×600 & 300×600 Program 3 $5,600
File Size 150kb or less Program 4 $10,875
Accepted File Formats: jpg/gif*/png
*Animated ads (GIF) Animation length and speed:
Animation length must be 30 seconds or shorter SPACE & MATERIAL DEADLINES
Animations can be looped, but the animations must stop after 30 seconds Ad materials are due 15 days prior to
Animated GIF ads must be slower than 5 FPS deployment of campaign.

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.

Ad Representative
Elise Ankerson • eankerson@compassmedia.com

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