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Compass Media’s Fall Travel Co-Op Email

and Digital Display Program

Louisiana Fall Custom Co-Op Email and Individual Digital Campaign GENERAL INTEREST

Fall presents an ideal opportunity to explore Louisiana. Allow us to connect you with a targeted
audience during their travel planning phase, influencing them to choose your destination. With
our Louisiana Exclusive Co-Op Email and Digital Display program, your message reaches
potential travelers’ inboxes and while they are exploring online, all at a budget-friendly cost.

Email is a powerful marketing tool. 99% of consumers check their email every day, presenting a
vast opportunity for brands to engage with their target audience directly (OptinMonster,
2020). Our database is the most comprehensive in the marketplace today with targeting filters
CO-OP EMAIL & DIGITAL including location, age, income, lifestyle interest and more.
DISPLAY TARGETING:
Geo-Targeting: Alabama, In the Louisiana Co-Op email, every participant will have an advertorial spot showcasing an
Georgia, Louisiana, Mississippi, image, headline, advertiser name, and copy. The email is scheduled for deployment in early
Tennessee and Texas September. Additionally, each advertiser will have a behaviorally targeted Digital Display cam-
Household Income: $75,000+ paign launching in September. Employing multiple strategies is an effective approach to attract-
Interests: Domestic Travel, ing potential visitors.
Lifestyle Interests, Nature
and Outdoors PROGRAM DATE
Ages: 25-64 September 2026

Program 1 - Co-Op Email Advertorial Spot EMAIL AUDIENCE
1,300 Guaranteed clicks to your website 100,000 (100% opt-in email addresses)

Program 2 - Co-Op Email Advertorial Spot
2,100 Guaranteed clicks to your website LTA MEMBER RATE
Program 1 $2,700
Reporting Program 2 $3,750
Upon program completion, each advertiser will receive a report showing your
Co-Op Email performance results and individual display campaign results. SPACE & MATERIAL DEADLINES
August 1, 2026
Email Materials
(*We must have a minimum of 3 advertisers in order to run the email.)
Advertiser Name MEDIA/DELIVERY
1 photo – Please provide 1-2 images to give options for layout. Email ad materials to
Headline – 2-4 words marketing@louisianatravelassociation.org,
Body Copy – 20-22 words emails must specify program and company name

in the subject line.
Digital Ad Sizes
320x50, 320x100, 300×250, 728×90, 160×600, & 300×600
MAX FILE SIZE: 150kb
ACCEPTED FILE FORMATS: jpg/gif*/png
*Animated ads (GIF) Animation length and speed:
Animation length must be 30 seconds or shorter Ad Representative
Animations can be looped, but the animations must stop after 30 seconds Elise Ankerson
Animated GIF ads must be slower than 5 FPS eankerson@compassmedia.com
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