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Compass Media’s Staycation/

Weekend Getaway Campaign

Individual Buy

Behaviorally target potential visitors with this comprehensive digital campaign across three key
platforms! Whether it is a staycation or weekend getaway, Compass Media’s digital campaign
team will work to optimize your campaign on Facebook, Google Display, and Google Search. We
will provide a comprehensive report at the conclusion of the campaign. This is the perfect way to

let future visitors know what your destination offers!

EACH CAMPAIGN INCLUDES:
• Custom Targeting (Age, Behaviors, Demographics, etc.)
• Ads will be displayed on three key platforms:
Facebook, Google Display Network and Google Search
• Comprehensive reporting

CAMPAIGN
Starts any time.

CAMPAIGNS Compass will work with you to select
• Program 1 - 2,100 Guaranteed clicks to website the appropriate campaign length.
*Only includes SEM & Facebook
LTA MEMBER RATE
• Program 2 - 2,950 Guaranteed clicks to website Program 1 $2,875

Program 2 $4,100
• Program 3 - 4,250 Guaranteed clicks to website
Program 3 $5,750

AD SPECS
320x50, 320x 100, 300×250, 728×90, 160×600 & 300×600 SPACE & MATERIAL DEADLINES
File Size 150kb or less Ad materials are due 15 days prior to
Accepted File Formats: jpg/gif*/png deployment of campaign.
*Animated ads (GIF) Animation length and speed:
Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS
Facebook: Up to 10 images, minimum size 1,080 x 1,080 px

MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org,
emails must specify program and company name in the subject line.
Ad Representative
Elise Ankerson • eankerson@compassmedia.com

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