Page 18 - NEWLTAmarketingplan2026_2027flipbook

Compass Media’s Spring Travel Planner

Newspaper Co-op Ad and Individual Digital Campaign GENERAL INTEREST

Take advantage of Compass Media’s Spring Travel Planner – a dynamic, integrated marketing

campaign that puts your advertising investment to work by reaching families looking to travel this
spring through print and digital platforms.
ISSUE
April 2026

Compass Media’s Spring Travel Planner MARKET/CIRCULATION

Custom Print + Digital Program inserts in 500,000+ April 2026 (estimated readership
1.2 million)
subscriber households in the metropolitan
Reaching your core states of AL, AR, GA, IN,
newspapers in your key markets and offers KY, LA, MO, OH, TN, and TX

a customized digital campaign at a fraction ALABAMA
of the cost. 280 Living [Birmingham]
Homewood Star [Homewood]
Vestavia Voice [Vestavia]
Village Living [Mountain Brook]
ARKANSAS
Arkansas Democrat Gazette [Little Rock]
GEORGIA
ADDED VALUE Gwinnett Daily Post
• Each advertiser will receive a custom digital display campaign on the Google INDIANA
Display Network OR a YouTube video ad campaign. Each digital ad campaign Indianapolis Star
will target travel intenders within the preferred geo-targeted markets for that KENTUCKY
advertiser. Guaranteed clicks vary depending on print ad size. Louisville Courier Journal
LOUISIANA
• All advertisers will receive leads every other week via email for 90 days The Advocate [Baton Rouge]
following the publication date. MISSOURI

GUARANTEED CLICKS (DISPLAY) OR VIEWS (YOUTUBE) St. Louis Post-Dispatch
1/2 page: 3,000 OHIO
1/4 page: 2,500 Columbus Dispatch
1/8 page: 2,000 TENNESSEE
Knoxville News Sentinel
AD SPECS The Tennessean [Nashville]
1/2 page 8”w X 4”h The Commercial Appeal [Memphis]
1/4 page 3.875”w X 4”h TEXAS
1/8 page 3.875”w X 2”h Dallas Morning News
CMYK ad saved as a press quality PDF or PDF/X-1a
Houston Chronicle
MEDIA/DELIVERY
Email ad materials to marketing@louisianatravelassociation.org, LTA MEMBER RATE
emails must specify program and company name 1/2 page $21,000
in the subject line. 1/4 page $10,500
1/8 page $5,250

Ad Representative SPACE & MATERIAL DEADLINES
Elise Ankerson • eankerson@compassmedia.com
January 7, 2026
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